This is the question that the Dutch vertical farming company PlantLab set out to solve when it was established in 2010.

I had the opportunity to oversee the production of a mission video for the revolutionary company, focusing on their indoor farms called "Plant Production Units" (PPUs). These PPUs are more efficient and sustainable than traditional farms and provide a safe, affordable, and nutritious source of fresh produce.

Working with filmmaker Jeroen Roodnat and motion graphics designer Alex Boyce, we wrote a script, created a storyboard, and shot footage at PlantLab's facilities in Amsterdam and Den Bosch. The video introduced PlantLab's concept to new investors, buyers, and policy-makers and contributed to the company's growth and success.