I'm a Japanese-born, UK-educated Egyptian American based in the Netherlands.

I co-founded the creative agency Ampersand International with three friends while studying International Relations at the University of St Andrews. Since then, we've grown into a distributed global network of creative talent and worked with everyone from teeny-tiny start-ups to major global brands like Nike, Tommy Hilfiger, Estée Lauder, and Vogue.

In 2020, I co-founded Sandbox Initiatives, focusing on clients in urban and digital transformation. I'm currently consulting on creative strategy, platform development, and venture design for a range of social enterprises.