I was brought on by the Museum of Tomorrow International Foundation (MOTI) as a consultant during their early brand development stages. Working closely with the founding team, we defined the foundation’s mission, vision, values, and activities. We then collaborated with the Dutch design studio Agency Agency to co-create the brand name, logo, identity, and website.

MOTI was established within the Museu do Amanhã in Rio de Janeiro with the goal of creating international cultural projects that align with the museum's values of sustainability and conviviality. Through cultural and educational projects, MOTI aims to cultivate a fresh perspective on sustainability and foster belief in a new planetary regenerative system.