BEIT CAPITAL —
BEIT CAPITAL —
REAL ESTATE INVESTMENT FUND
PROJECT BRIEF / Brand Strategy
Efficient and rapid investment in new real estate.
When the founders of Beit Capital approached me, they wanted to convey a striking balance of traditional and modern, without being “too in the middle”. As a real estate investment fund focused on emerging American housing markets, they wanted to be seen as both reliable and innovative, without being too bold.
Working alongside Raphaël Benros, my partner at Sandbox Initiatives, we created a brand identity that conveyed the fund's unique value proposition and an investor pitch deck that highlighted the fund's key differentiators and investment strategy in a captivating and compelling way.
In addition to creating visually striking graphics, we designed a narrative that brought the fund's story to life. The end result was a brand identity and pitch deck that helped Beit Capital effectively communicate their value to potential investors.