As a brand consultant, I had the chance to be a part of The Social Hub's (formerly The Student Hotel) exciting rebranding journey as they evolved from a hybrid student living and short/long-stay hotel concept into hubs for tourists, travellers, digital nomads, and entrepreneurs across Europe.

With a decade of growth and change under their belt, The Social Hub sought to capture and communicate their company values, mission, and vision through the rebranding process, which involved top-notch agencies and freelancers from around the world. It was a privilege to work with their brand team and contribute to the development of their new identity.